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Lloyds Bank
Home & Business

As part of the Lloyds Bank rebrand, we teamed up with Channel 4 for two years running to create our highly successful talent-led campaign. Tasked with building warmth towards the brand, our Channel 4 favourites shared the real milestones in their lives, from buying their first home to starting their own business. The first batch featured Clare Balding, Mary Portas, Ade Adepitan and Nick Hewer.  Following the success of the first year, we created a second group of films with George Clarke, Katie Piper, Dawn O'Porter and Jimmy Doherty. The content ran as 40 second spots on TV, on VOD and online.