Taylors of Harrogate
We created a mini-documentary campaign comprising of a 60” spot for TV plus a host of additional social and digital content, and point of sale activity.
We took well-known Channel 4 face, Jimmy Doherty, to Colombia to learn about Taylors of Harrogate’s single origin farming process. Jimmy’s profile added to the believability and trustworthiness of the content, he visited Colombian coffee growers to showcase the craftsmanship that goes into Taylors coffee.
While Jimmy’s TV content did the job of engaging and entertaining audiences with Taylors, we needed to covert that into action in-store and online.