We’re the Outfit.

We make innovative, entertainment-led advertising and multi-platform content.

Here’s some of our latest news.

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McCafé

February

In an exciting year-long partnership between McDonald’s and Channel 4, we have developed a unique contextual campaign to drive awareness of the McCafé sub-brand.  The idea is simple, our casting team took to the streets to find some fantastic characters who love Channel 4 TV shows. Our contributors are seen in a mixture of in-store and their own natural environments, McCafé drink in hand having a good old chat about everything from One Born Every Minute to The Island. The chat is all unscripted, genuine and real, and the media placement of the spots means that as the audience watches the Channel 4 shows they love, they find our characters loving them too, talking about the details and themes of the programme they have just seen. Lovin’ it.

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Kleenex

January

As part of the multimedia Kleenex Kiss campaign, we created a series of hidden camera spots to reinvent the tissue into a symbol of love and care.   Our spots feature real people surprising their loved ones for real, there’s no scripts, just genuine surprises and emotions and real friends and loved ones showing each other just how much they mean to one another.  You might need a Kleenex at the ready yourself…

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2015

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The Award Winning Sam Smith

October

Last night were the annual MediaWeek awards. Our campaign for Sam Smith in partnership with Google Play, Mediacom and Channel 4 was up for four categories – and we were awarded in three of them, including two bronzes (Media Launch and media creativity) and a GOLD for collaboration! Suffice to say we’re all pretty proud.

MEDIA WEEK AWARDS 2014

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Lloyds Bank

September

Following on from the success of our Channel 4 partnership with Lloyds bank we’re back for another round!  Doing what we do best, we partnered with a whole new cast of Channel 4 talent and business owners, Dawn O’Porter, George Clarke, Jimmy Doherty and Katie Piper.  Listen in for an intimate insight into how these well-known faces felt going it alone in the big bad world of business…

 

 

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Captain Morgan – Talk Like A Pirate Day

September

Ahoy, and happy Talk Like a Pirate Day! To celebrate we’ve teamed up with Captain Morgan again to create some funny or, as the Captain would say, ‘Legendary’ spots. They are running for one day only to encourage everyone to talk like a pirate. But don’t worry, you can see them all here

Captain Morgan – Hatches from The Outfit on Vimeo.

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Land Rover

August

Ellie Simmonds, Richard E. Grant and Bear Grylls, Land Rover asked us to find three unstoppable, irrepressible characters to build on their Can and Will brand campaign. We made three bespoke films for TV and Cinema and extended films on each of our determined, uncompromising faces for on demand and the Land Rover Can and Will hub site. We go beneath the surface and hear Ellie, Richard and Bear’s awe inspiring stories in their own words.  Life may have said no, but that couldn’t stop them… Here’s the montage film that brought them all together.

Land Rover Can And Will Montage from The Outfit on Vimeo.

 

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Captain Morgan – Dave Idents

August

Captain Morgan have partnered with Dave to sponsor primetime on the channel. We have created a series of idents that succinctly connect Dave’s ‘witty banter’ with Captain Morgan’s legendary status to give viewers a set of Captain’s Orders to abide by.

Captain Morgan – High Five a Dog from The Outfit on Vimeo.

 

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Sam Smith Live with Google Play

May

We went live tonight!  We worked with Channel 4, Google Play, Universal Music and MediaCom to broadcast Sam Smith’s performance of his number one hit Stay With Me, straight from his sell-out gig at the Roundhouse into an ad break during Channel 4′s Alan Carr Chatty Man. The whole set played out live to the Google Play platform as well.

Sam was brilliant, the Roundhouse rocked and we all need a lie down now.

Sam Smith Live Google Play from The Outfit on Vimeo.

 

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The Outfit