We’re the Outfit.

We make innovative, entertainment-led advertising and multi-platform content.

Here’s some of our latest news.

Sony Xperia


Steve Jones, James Buckley and Paul Chowdhry share their special moments in our charming films for Sony Xperia on Channel 4.  The challenge was to demonstrate fleeting X moments and how they can be captured using the Predictive Hybrid Autofocus feature of the camera, in as natural and spontaneous a way as possible.



Playstation – Uncharted 4


On Friday 6th May The Outfit officially broke the internet. We partnered with Playstation, OMD and Channel 4 we created a one of a kind live event in the advert break of Gogglebox, to promote the release of Uncharted 4: A Thief’s End. Viewers were encouraged to Tweet their answers to a question related to our three minute trailer for the game, we then announced the winner live in the following ad break. A response of 22,000 in five minutes was unprecedented and resulted in Twitter and the hashtag #Uncharted4Live momentarily crashing under the weight of the interaction. Ok we know that Kim did it before us…

Years & Years


Music Week Marketing Campaign of the Year.

Great news for our Polydor clients this week, winning Artist Marketing Campaign of the Year at the Music Week Awards for the launch of Years & Years album ‘Communion’. Beating Adele, Jess Glynne, Little Mix amongst others, The Outfit’s live ad break campaign for the launch of the single ‘Shine’ was at the heart of launch and the award submission…



Here’s a preview of a campaign we’ve just shot for MINI Clubman and Countryman. Featuring well-known Channel 4 personalities Charlie Luxton (Building the Dream, Homes by the Sea) and Rick Edwards (Paralympics, T4) telling us about their secret passions, the films will play out contextually in relevant programmes as well ads the talent’s own shows.



More from our McCafe contextual commercials series for McDonald’s this month. These latest spots feature many returning faces as well as some new additions. Here’s our brilliant ‘Uni Boys’ Alfie, Aliko, Ben, and Gabe, discussing what it means to be in love in a spot to feature in the centre breaks of Channel 4’s First Dates programmes.

Google Chromecast


Channel 4’s All4 is now available on Google Chromecast, and to launch we’ve created a campaign featuring Channel 4 faces Phil Spencer (Location, Location, Location)  and Spencer Matthews (Made in Chelsea). Phil and Spencer use the Chromecast device to flick between various Channel 4 shows in a rather civilised battle for who has control of the shows they watch…

Taylors of Harrogate


In one of our most exotic partnership projects to date, we jetted off to Colombia with famed Channel 4 face, Jimmy Doherty, to see how Taylors of Harrogate produce truly unique tasting coffee for their Origins range.  Jimmy was lucky enough to be shown around Hector’s stunning coffee farm on the other side of the world, picking up tips to take back home, from one farmer to another.  It was an unforgettable experience for all involved, and trust us, you’ve just got to taste Taylors coffee.



We’ve just teamed up with Which? to create 41 sponsorship idents to showcase the breadth of services they provide and how they help you make the right choice.  The idents can be seen on ITV3, Channel 4, Dave, UKTV Gold, Alibi, Watch, Really and Yesterday in five different programme strands.  Phew.


McCafé Batch 2: First Dates In Situ


The first of our three super-contextual McCafé Moments over the next three weeks…

First Dates series 4 is back (hurrah) and we’re all talking about it…including our McCafé Business Brothers.  In the ad break of one of the first episodes of the new series, we see Joshua and John reacting to the content we’ve just seen on our telly’s at home.  Were you #teamlouis too?  Here’s how it played out in situ on Channel 4.

The Outfit