We make content for brands. We make bold, innovative entertainment-led advertising solutions that get people thinking.

Homebase

April 2013

We’ve been hard at work since the beginning of the year producing a huge amount of Homebase idents that will be playing across food programming on Channel 4 and the Good Food channel. Not to blow our own trumpet, they all look beautiful – which is just as well because they’ll be on air for the next 18 months, so you’ve got no excuse for not catching them on TV or 4oD. If you can’t wait that long here’s something to whet your appetite. Try not to lick the screen or drool on your keyboard.

Homebase – Sofia Night from The Outfit on Vimeo.

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Hakle Feucht Germany

March 2013

The Outfit’s UK relaunch of Andrex Washlets in 2012 drove year on year growth of 57%, and the brand achieved it’s 12 month targets in just 10 weeks. So we’re back in the UK and also taking Europe by storm, first off with German TV presenter Charlotte Engelhardt with the campaign playing out in Switzerland and Germany. You might think that Spring has forgotten the UK, but shooting in Germany in March… a whole new level of cold.

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Freeview

January 2013

After our 2011 contextual campaign, Freeview asked us to come up with a way of demonstrating the features of Freeview+. Working with Channel 4 and indie production companies Fresh One and Monkey Kingdom, we showed how you can pause and rewind shows as well as record entire series at the touch of a button, all with the help of Jamie Oliver and Spencer from Made in Chelsea. The campaign then ran contextually in Jamie and Spencer’s shows, and judging by the explosion of tweets during Made in Chelsea, viewer’s are seriously loving Spencer…

Freeview from The Outfit on Vimeo.

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Time To Change

January 2013

The mental health charity Time To Change asked us to help change the public’s perception and attitude towards people with mental health issues. The TV and online campaign focused on friends and family of people with mental health issues and we heard unscripted and candid real life stories about how they had been able to offer support – from taking the time to ask how someone is doing though to catching up over a cup of tea. We also ran a radio campaign featuring Gary Beadle who played a character explaining how they’d learnt that the best way to help a loved one though a mental health issue was to take the time to listen and talk to them.

The campaign ran across C4 and ITV’s family of channels and increased awareness and online discussion of how to tackle mental health stigma using the hashtag #timetotalk.

The films have been well received by people affected by mental health issues and we are very proud to be part of raising awareness about a previously taboo subject matter as well as showing what positive steps are being made in the Time To Change campaign.

Time To Change from The Outfit on Vimeo.

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Andrex Washlets 2

December 2012

Our last Andrex Clean Campaign cleaned up at award ceremonies like, well, like a Washlet. Unsurprisingly bringing moist toilet tissue to the UK made quite an impact, achieving a 12 month target in just 10 weeks. So we are back for more with Dawn O’Porter travelling the country in her Washet Wagon asking complete strangers about their bum wiping habits. You’ll have to wait till January for the TV campaign to hit, here’s a behind the scenes shot of what we’ve been up to

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Xbox – Dance Central 3

November 2012

After a lot of late night research dance-offs here at The Outfit, we just finished this contextual campaign for Microsoft Dance Central 3. Playing out in T4 ad space and starring its presenters – the effortlessly brilliant Georgie Okell and king of the unorthodox and experimental dance routines, Matt Edmondson. As you can see from the photos from the shoot, we had loads of fun making this – and it definitely shows in the end result. Check it out for yourself. *warning: contains eyewateringly tight catsuits and scenes of uncontrollable funk…

Microsoft Dance Central 3 from The Outfit on Vimeo.

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VW Beetle Abbey Road

November 2012

Paul Weller, Abbey Road Studios, the new VW Beetle. That’s a lot of iconic legends in one place. Our response? This nice promo and a series of long form interviews with Paul Welller for the new series of ‘Abbey Road Studios in Session with Volkswagen Beetle’ Hey no biggie, it’s just what we do at The Outfit. Join the 1 million people who watched it on YouTube before the show went out on Channel 4 and have a look for yourself:

VW Paul Weller at Abbey Road Studios from The Outfit on Vimeo.

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Krave

October 2012

Krave cereal, E4, amazing prizes, duel screen social interaction…yep it’s basically all of our favourite things. It’s also a very good excuse to eat chocolately cereal in the office for inspiration. The result was a live competition that ran in the ad breaks of a week of E4 shows at 10pm. Viewers had to watch E4 shows to find the answers, then enter on the Facebook page before the timer got to zero. Oh, and not to blow our own trumpet, but the ‘likes’ on the Krave Facebook are now over 337,000. Totes amaze!

Krave – Question from The Outfit on Vimeo.

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Mediaweek Awards

October 2012

‘GOLD! Always believe in your soul’. Not to be outdone by the Olympics this year, we’ve been adding to the Outfit trophy cabinet at the Mediaweek awards. We were very proud to receive a gold for our Clean Campaign for Andrex Washlets alongside Channel 4, as well as a silver and a gold for our work on the innovative live interactive Twitter response Prometheus advert. Bling bling.

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BP Tweets Ad

August 2012

How great were the Paralympics? We loved every minute of it. Which was handy as BP asked us to make a bespoke Twitter campaign to play out in the ad breaks on Channel 4. During the opening ceremony of the paralympics we asked people to tweet their support for three paralympians, Shelly Wood, Stefanie Reid and Richard Whitehead. These tweets were then played out over BP’s existing Paralympic campaign footage where each paralympian had a 20″ spot featuring tweets from their supporters that played out around the events they were competing in.

BP – Twitter Ad from The Outfit on Vimeo.

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Vitabiotics for Countdown

August 2012

Vitabiotics continue their sponsorship of Channel 4 institution, Countdown. We were asked to produce idents that described the benefits of each of their different products in a fun and unexpected way. It was a really nice fit as Countdown has fans of all ages, and hey wouldn’t you know it, Vitabiotics make vitamins for pretty much everything and everyone. We still have our fingers crossed for something that prevents hangovers and doubles your work rate to be added to the range, but until then have a look at what we made.

Vitabiotics – Jointace from The Outfit on Vimeo.

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Prometheus

July 2012

The coming release of Prometheus, Ridley Scott’s first alien film in 20 years has created a huge buzz, and 20th Century Fox wanted to capture some of that excitement on TV. Always up for a challenge, we worked with Channel 4 to turn the worldwide premiere of the film trailer into a live and interactive TV first.

Starting with a series of 10 second teaser trailers we previewed the trailer that was to premiere in the ad break during Homeland. We created the three and a half minute Channel 4 Premier Break to exclusively showcase the trailer of the film, and closed by asking viewers to tweet what they thought, and a selection of these would be shown in the next ad break. Over 25,000 people tweeted the hashtag #areyouseeingthis in just 7 minutes, and these tweets were then curated in the remaining few minutes before featuring in a follow up 40 second spot. And the chatter didn’t stop there, the activity kick started a whole host of twitter talk about the film that weekend and beyond.

Phew.

Prometheus trailer for Channel4 from The Outfit on Vimeo.

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Andrex

April 2012

We’ve just finished a launch campaign for Andrex Washlets which involved spending a lot of time with TV’s Dawn Porter asking people how they wipe their bums…yep, we never thought we’d say that sentence out loud either but there it is, it’s out there now, no taking it back.

Kimberly Clark came to us with the Washlets challenge – how to introduce, and normalise the use of moist toilet tissue to a very sceptical UK public. We worked with the brilliant Dawn to bravely tackle this very British taboo in a documentary all about wet wiping.

We launched the Clean Campaign, and Dawn took us on her journey to get Britain loving the Washlet. We posted daily films on the Washlets Facebook page, we chatted wet wiping on Twitter and we even got people to try a Washlet in our very own portable loo. The documentary was cut into six three-minute episodes for Facebook, and six trailers ran episodically in Channel 4 advertising airtime to promote it. In addition to the films we posted hundreds of photos and status updates, plus a series of online polls.

And here’s Dawn…

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Baileys

March 2012

America’s most popular new sitcom, 2 Broke Girls, is about to launch on UK television on E4. Baileys, known for their iconic sponsorship idents, came back to us to create spots that highlight all the Baileys flavours and the different ways you can drink them, from Baileys Hazelnut on ice to our favourite, Baileys Biscotti and ice cream. We took our cues from 50s and 60s sitcoms and added a bit of split-screen glamour, some dancing and lots of delicious shots. Have a look.

Baileys Briscotti Ident from The Outfit on Vimeo.

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O2

March 2012

Outfit towers has turned into Hart Beat. We’ve created a new hand drawn animated world for the O2 Gurus. Morph would be seriously proud, if he wasn’t plasticine that is. We’ve cut and drawn the O2 brand into over 55 films over the past six weeks for O2 Guru TV. Here’s a taster featuring the lovely Arielle Free on how to make the most of your music on Blackberry.

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Coriolanus

February 2012

So, we get the call, Ralph Fiennes is in town wants to meet up for a drink, shoot the breeze, you know that kind of thing. We made a little film together when we met up, all his idea of course, just some japing around to post on Twitter, have a look. It might look like a spot for Lionsgate on Channel 4 to promote his new film Coriolanus but it’s not, it’s just how we roll when we hang out with Ralph.

Coriolanus Spot from The Outfit on Vimeo.

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Wella Shockwaves

January 2012

Wella Shockwaves is the new sponsor of the Simpsons on Channel 4. For us this involved spending an entire day dancing with balloons and models in a warehouse. These shoots are a total nightmare, don’t know how we get through the day sometimes…

Shockwaves – wax from The Outfit on Vimeo.

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O2 GuruTV Ask Any Question

October 2011

O2 Gurus go live!

We spent today answering tweets from O2 customers and posting the responses straight up on O2 Guru TV. All the questions were about the brand new iPhone 4S, we made 38 films answering all kinds of queries, and also made the best ‘unboxing film ever’ according to one tweeter. We also introduced Grant and Arielle to the O2 Guru TV team.

O2 iPhone 4S launch day from The Outfit on Vimeo.

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Barclays

September 2011

Barclays Premier Banking are sponsors of two new strands on Sky. Sky Movies Box Office and the Golf coverage. We made these idents to bring the associations to life.

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Direct Line – Jimmy

September 2011

We’ve just worked with Direct Line to bring their Straightforward Thinking proposition to life for Channel 4 viewers. We worked with Fern Britton, the IT Crowd’s Katherine Parkinson, Come Dine with Me’s Dave Lamb, and Jimmy Carr to make a series of films giving us a little piece of straight forward thinking. A microsite with lots of extra content and a tips generator was launched at the same time.

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