Weetabix know that when it comes to answering the really big questions in life there really is only one demographic you can trust to deliver the facts. That’s right. 7 to 10 year olds. In a series of sponsorship idents that will play out over the next 12 months on ITV’s ‘Lorraine’, our finest young minds answer the big head scratchers, once they’ve had a bowl of Weetabix to fuel their morning. Have a watch:
Are you feeling festive yet? Well if not then put on your best knitted jumper, break out the mistletoe and grab a glass of mulled wine because the Ho Ho Homebase Christmas food idents are here. Have a look for yourself and marvel in the restraint we showed by resisting the temptation to cover the set in tinsel and spray snow…Now who’s for mince pies and sprouts?
In the second of our series of 40” films for Lloyds Bank in partnership with Channel 4, Mary Portas, Clare Balding and Nick Hewer tell director Southan Morris about setting out on their own and starting a business. Even the big names had to start somewhere, but apparently the best bit about being your own boss is having business cards with your name on…
As part of their rebrand, Lloyds Bank came to us to create a series of 40” films in a partnership with Channel 4. Featuring a host of Channel 4 talent including Mary Portas, Clare Balding, Ade Adepitan and Nick Hewer, directed by the BAFTA nominated Southan Morris, the films give a snapshot into the lives of these Channel 4 faces as they talk about buying their first home.
So what did we get up in the beautifully sunny August weather? Spent it finishing off our Autumn, Winter and Christmas idents for Homebase of course. That’s how ahead of the curve we are here at the Outfit. They’ll be playing around food programming on Channel 4 and the Good Food channel but you can have a look at them for yourself here. Delicious.
You know it’s not just shoots in exotic foreign locations here at The Outfit – sometimes we have to spend hours on end filming beautiful people too. This month saw us making idents for Garnier’s Perfect Blur for their sponsorship of Lorraine on ITV.
Our task was to remake the existing idents but replace the models with competition winners who had been voted the most naturally beautiful in the over 40 and 40-and-under categories by viewers of Lorraine.
L’Oreal came to us with a revolutionary approach to home hair colouring – an oil based permanent home hair colour that gave longer lasting and more vibrant results. What better way to prove the results than asking real people what they thought of their new colour? With genuine reactions we made a series of films to spread the word. Take a look and see what everyone had to say.
We’ve been hard at work since the beginning of the year producing a huge amount of Homebase idents that will be playing across food programming on Channel 4 and the Good Food channel. Not to blow our own trumpet, they all look beautiful – which is just as well because they’ll be on air for the next 18 months, so you’ve got no excuse for not catching them on TV or 4oD. If you can’t wait that long here’s something to whet your appetite. Try not to lick the screen or drool on your keyboard.
The Outfit’s UK relaunch of Andrex Washlets in 2012 drove year on year growth of 57%, and the brand achieved it’s 12 month targets in just 10 weeks. So we’re back in the UK and also taking Europe by storm, first off with German TV presenter Charlotte Engelhardt with the campaign playing out in Switzerland and Germany. You might think that Spring has forgotten the UK, but shooting in Germany in March… a whole new level of cold.
Ahh bumwipes. We love ‘em here at The Outfit. After the huge response to the first Washlets campaign, Andrex asked us to continue the story this year. Having got the nation talking about something previously unmentionable, and generating a load of press coverage in the process, it was always going to be tough to re-create the same level of success. We were up for the challenge and Dawn joined us again to introduce more people to the wonderful world of Washlets, and early results indicate that not only are sales up but we’ve smashed the targets once again. Here’s Dawn and some South London speed daters, and some bum wipes …
The mental health charity Time To Change asked us to help change the public’s perception and attitude towards people with mental health issues. The TV and online campaign focused on friends and family of people with mental health issues and we heard unscripted and candid real life stories about how they had been able to offer support – from taking the time to ask how someone is doing though to catching up over a cup of tea. We also ran a radio campaign featuring Gary Beadle who played a character explaining how they’d learnt that the best way to help a loved one though a mental health issue was to take the time to listen and talk to them.
The campaign ran across C4 and ITV’s family of channels and increased awareness and online discussion of how to tackle mental health stigma using the hashtag #timetotalk.
The films have been well received by people affected by mental health issues and we are very proud to be part of raising awareness about a previously taboo subject matter as well as showing what positive steps are being made in the Time To Change campaign.
After our 2011 contextual campaign, Freeview asked us to come up with a way of demonstrating the features of Freeview+. Working with Channel 4 and indie production companies Fresh One and Monkey Kingdom, we showed how you can pause and rewind shows as well as record entire series at the touch of a button, all with the help of Jamie Oliver and Spencer from Made in Chelsea. The campaign then ran contextually in Jamie and Spencer’s shows, and judging by the explosion of tweets during Made in Chelsea, viewer’s are seriously loving Spencer…
Our last Andrex Clean Campaign cleaned up at award ceremonies like, well, like a Washlet. Unsurprisingly bringing moist toilet tissue to the UK made quite an impact, achieving a 12 month target in just 10 weeks. So we are back for more with Dawn O’Porter travelling the country in her Washet Wagon asking complete strangers about their bum wiping habits. You’ll have to wait till January for the TV campaign to hit, here’s a behind the scenes shot of what we’ve been up to
After a lot of late night research dance-offs here at The Outfit, we just finished this contextual campaign for Microsoft Dance Central 3. Playing out in T4 ad space and starring its presenters – the effortlessly brilliant Georgie Okell and king of the unorthodox and experimental dance routines, Matt Edmondson. As you can see from the photos from the shoot, we had loads of fun making this – and it definitely shows in the end result. Check it out for yourself. *warning: contains eyewateringly tight catsuits and scenes of uncontrollable funk…
Paul Weller, Abbey Road Studios, the new VW Beetle. That’s a lot of iconic legends in one place. Our response? This nice promo and a series of long form interviews with Paul Welller for the new series of ‘Abbey Road Studios in Session with Volkswagen Beetle’ Hey no biggie, it’s just what we do at The Outfit. Join the 1 million people who watched it on YouTube before the show went out on Channel 4 and have a look for yourself:
Krave cereal, E4, amazing prizes, duel screen social interaction…yep it’s basically all of our favourite things. It’s also a very good excuse to eat chocolately cereal in the office for inspiration. The result was a live competition that ran in the ad breaks of a week of E4 shows at 10pm. Viewers had to watch E4 shows to find the answers, then enter on the Facebook page before the timer got to zero. Oh, and not to blow our own trumpet, but the ‘likes’ on the Krave Facebook are now over 337,000. Totes amaze!
‘GOLD! Always believe in your soul’. Not to be outdone by the Olympics this year, we’ve been adding to the Outfit trophy cabinet at the Mediaweek awards. We were very proud to receive a gold for our Clean Campaign for Andrex Washlets alongside Channel 4, as well as a silver and a gold for our work on the innovative live interactive Twitter response Prometheus advert. Bling bling.
How great were the Paralympics? We loved every minute of it. Which was handy as BP asked us to make a bespoke Twitter campaign to play out in the ad breaks on Channel 4. During the opening ceremony of the paralympics we asked people to tweet their support for three paralympians, Shelly Wood, Stefanie Reid and Richard Whitehead. These tweets were then played out over BP’s existing Paralympic campaign footage where each paralympian had a 20″ spot featuring tweets from their supporters that played out around the events they were competing in.
Vitabiotics continue their sponsorship of Channel 4 institution, Countdown. We were asked to produce idents that described the benefits of each of their different products in a fun and unexpected way. It was a really nice fit as Countdown has fans of all ages, and hey wouldn’t you know it, Vitabiotics make vitamins for pretty much everything and everyone. We still have our fingers crossed for something that prevents hangovers and doubles your work rate to be added to the range, but until then have a look at what we made.