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15-16 Margaret St
London W1W 8RW
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020 3327 2680
  • We make entertaining, engaging and highly effective content for brands.

  • Channel 4

    #TogetherAgainstHate

    To expose the growing toxicity of online hate, The Outfit and Channel 4 partnered with Nationwide, Maltesers and McCain to create an innovative ad break takeover using actual hate posted towards real people in the adverts to highlight the damage caused.

  • Yorkshire Gold

    Great British Gardens

    Yorkshire Gold spent the summer searching for Britain’s Best Garden. They enlisted us to bring this to life on TV, so we went on the road with ITV’s Katie Rushworth to hunt down the winners and show them off in all their glory.

  • The Open University

    I?OU?

    With the success and uplift in student numbers seen during 2017’s campaign, this year The Open University wanted to deepen the conversation with their target audience, building greater relevance and context to what the University can provide, and how it really can transform people’s lives.

  • Bulmers

    Best in Show

    The Outfit and Channel 4 teamed up with Bulmers to create their first TV campaign in 4 years. Set at a British summer fayre, comedian Jessica Knappett got to know some of the wonderful characters that make Britain brilliant.

  • BT

    Be There

    BT’s services allow people to stay connected to the ones they love. We worked with Channel 4 talent Clare Balding, George Clarke and Simon Rimmer, to share how connectivity allowed them to be there for the moments that truly mattered.
  • Tweets by TheOutfitUK

  • Maltesers

    First Dates and Forever Dates

    Maltesers and Channel 4’s First Dates really are the perfect fit. We were thrilled to create a campaign to bring the brand close to the show, and cast some real couples with some lovely, funny and surprising stories about their first date experiences, to feature in the ad breaks of the programme.

  • Jaguar

    Show Your Edge

    We love it when people stick out from the crowd, so we were thrilled to continue telling the story of how Channel 4 talent Sharon Horgan and Jimmy Carr Show their Edge with Jaguar.

  • Jaguar

    Show Your Edge

    What does Jaguar have in common with Channel 4 talent?
    We produced two films that gave us a humorous glimpse into what Sharon Horgan and Jimmy Carr might have been like as kids, a moment where they ‘showed their edge’, an attitude shared by both channel 4 talent and the British premium car brand.

  • Pepsi Max

    Try a New Tradition This Christmas

    In the run up to the festive period, Pepsi Max wanted to add to the excitement, encouraging us all to try something new this Christmas.
    We found some inspiring people and their stories about the different and surprising ways they celebrate Christmas.

  • Vauxhall Crossland X

    Mamas Uncut

    To introduce the new Crossland X SUV Vauxhall wanted a campaign that celebrated the confidence and swagger of busy mums in the context of a car that matches up to the person behind the wheel.

  • The Open University

    What's Stopping You?

  • McDonald's

    With McDonald's, I Can

    McDonald’s offers flexible working opportunities, training and support to their employees allowing them to accomplish much both in and out of work. They wanted to use this fact to improve perceptions of them as an employer, making people feel differently about their employees and their jobs, to build trust in the brand and to instil pride in being a member of their team.

  • Suzuki

    Suzuki Ignis Adventure

    Suzuki were up for doing something a little different to launch their new Ignis model. So naturally, we blindfolded Katherine Ryan and Mark-Francis and challenged them to get home. Did we mention we banned them from using the sat nav?

  • Estée Lauder

    Estée Lauder #ConfidenceUncovered

    A series of content films for Estée Lauder celebrating confidence through the stories of three influencers; journalist and podcaster, Pandora Sykes, musician, Izzy Bizu and adventurer and blogger, Sophie Radcliffe.

  • McDonald's

    McCafé Moments

    Based on a simple insight that when you go for a coffee, you’re actually going for a natter – we worked with OMD and Channel 4, to develop a platform to show real customers having real conversations all the while enjoying beverages from the McCafé range. And what better than to have a natter about your favourite TV…

  • Google

    Chromecast

  • Taylors of Harrogate

    Taylors Origins

    We created a mini-documentary campaign comprising of a 60” spot for TV plus a host of additional social and digital content, and point of sale activity.

    We took well-known Channel 4 face, Jimmy Doherty, to Colombia to learn about Taylors of Harrogate’s single origin farming process. Jimmy’s profile added to the believability and trustworthiness of the content, he visited Colombian coffee growers to showcase the craftsmanship that goes into Taylors coffee.

    While Jimmy’s TV content did the job of engaging and entertaining audiences with Taylors, we needed to covert that into action in-store and online.

    Jimmy Doherty

  • Google Play / Capitol Records

    Sam Smith

  • Polydor

    Years & Years 3 Minute Break

    Polydor wanted to own the New Music Friday launch by taking Years & Years to No.1. We created the first audience controlled interactive music video for TV in an ad break takeover on Channel 4.

    Years & Years

  • Land Rover

    Can and Will

    Teaming up with Channel 4 and Land Rover, we called upon talent with true grit to tell their stories; Paralympic swimmer Ellie Simmonds, adventurer and presenter Bear Grylls and famed actor, writer and director Richard E. Grant to share how they persisted in pursuit of their dreams, despite everything that life threw their way.

    Bear Grylls

  • Honda

    Difficult is Worth Doing

    To help launch the new Honda Accord, we planned a jaw-dropping formation skydive over 3 minutes – an entire ad-break in which our jumpers would spell out ‘Honda’.

  • L'Oréal

    Olia

    An increasing trend in the beauty sector was the use of ‘bloggers’ to promote products. Whilst seen as being more credible than ‘experts’, many work with brands and an element of fatigue was seen to be setting in. Our opportunity was to capitalise on retaining the balance between working with real women whilst showcasing the new product in an honest, compelling and entertaining way.