Real Techniques / The Power is in Your Hands

Real Techniques

Unlocking the power of your make-up to help build an online beauty community of over five million people.

Global social content programme

The Power is in Your Hands

Our global content programme for Real Techniques provides inspiration, education, support and expertise for beauty customers.

Running across paid and organic channels including Instagram, YouTube, Facebook and Twitter, the rich blend of tips from beauty experts helps over five million social followers get more from their make-up on a daily basis.

Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands

The content platform puts the spotlight on new products, gives help and advice, and shows how to achieve the very latest looks and get the best possible results. Stunning bespoke photography, beautiful animations and specially-created videos come together to form an immersive and completely unique brand experience.

In doing so, it has helped to establish Real Techniques as the beauty tool of choice for global consumers.

Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands
Real Techniques / The Power is in Your Hands