Andrex / Washlets

Andrex

Teaming up with Dawn O’Porter to break taboos and help beat an annual sales target in just ten weeks.

Integrated brand campaign

Washlets

Andrex had a challenge for us: how to use content innovation to drive product trial in a low-interest category with a conversation topic that no-one wants to talk about.

So we faced it head-on and teamed up with the fearless Dawn O’Porter to break taboos and persuade people to open up about what happens in the bathroom.

Andrex / Washlets
Andrex / Washlets

Yes, it was awkward. Yes, people needed to be cajoled to talk. But, by challenging perceptions, we created interest and engagement and persuaded over a third of the people who were approached to go out and try Andrex Washlets.

In doing so, we helped Washlets exceed their annual sales target in just ten weeks.

Andrex / Washlets
Andrex / Washlets
Andrex / Washlets
Andrex / Washlets