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Andrex
Teaming up with Dawn O’Porter to break taboos and help beat an annual sales target in just ten weeks.
The Clean Campaign
Andrex had a challenge for us: how to use content innovation to drive product trial in a low-interest category with a conversation topic that no-one wants to talk about.
So we faced it head-on and teamed up with the fearless Dawn O’Porter to break taboos and persuade people to open up about what happens in the bathroom.
![Andrex / Washlets](https://www.theoutfituk.com/wp-content/uploads/2019/09/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_2-821x1024.jpg)
![Andrex / Washlets](https://www.theoutfituk.com/wp-content/uploads/2019/09/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_3-821x1024.jpg)
Yes, it was awkward. Yes, people needed to be cajoled to talk. But, by challenging perceptions, we created interest and engagement and persuaded over a third of the people who were approached to go out and try Andrex Washlets.
In doing so, we helped Washlets exceed their annual sales target in just ten weeks.
![Andrex / Washlets](https://www.theoutfituk.com/wp-content/uploads/2019/09/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_4-821x1024.jpg)
![ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN](https://www.theoutfituk.com/wp-content/uploads/2019/12/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_10MB.gif)
![Andrex / Washlets](https://www.theoutfituk.com/wp-content/uploads/2019/09/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_6-1024x353.jpg)
![Andrex / Washlets](https://www.theoutfituk.com/wp-content/uploads/2019/09/ANDREX_WASHLETS_INTEGRATED_BRAND_CAMPAIGN_DAWN_OPORTER_CLEAN_CAMPAIGN_7.jpg)