Privacy statement – The Outfit


Who we are

We’re The Outfit content innovation studios. We create strategies and content that earn attention for our clients’ brands at scale. 

How your personal data will be used

We hold and process personal data about you in order to keep our records accurate and share new agency information. We usually keep this information for two years.

Your information may be shared with The Outfit employees, which includes account management, marketing, project management and design team members. This includes clients name, work contact details and personal contact number if applicable.

Records will not be shared through any third party. Info will be stored on The Outfit internal CRM system only.


At any time you may have the right to object to the processing of your personal data, where processing is conducted for legitimate business reasons or direct marketing. If you exercise this right, then unless we have compelling reasons not to, we shall cease to process your data wherever data protection laws allow.

Why the personal data is legally required

The information we wish to gather about you is collected on the grounds of Legitimate Interest. We have used this to put in place a process that ensures transparency, including a no-questions-asked opt-out for all past, existing and potential customers. 

In the case of any opt-out, we will remove the corresponding data within 24 hours from our systems.

More information

If you have any queries or you wish to speak to us about how your information will be used, then please contact us on +44 203 327 2680 and ask to speak to our founders Niall Murdoch or Charlie Read. 

In the event that you should have a complaint about how your data has been processed by us, we would like to hear from you so that we may put it right. However, you will always have the right to lodge a complaint with the Information Commissioner’s Office (ICO).


Our clients work with us because they are tired of the same old approaches producing the same old work. They come to us for something different. Here are some examples.

Estee Lauder - Alice LevineMcDonald’s / McCafe MomentsSuzuki / #IgnisAdventureChannel 4 / Together Against HateCoors Light / The Coldest of All TimeReal Techniques / The Power is in Your HandsHonda / Live broadcast takeoverEcover / Plastic AwarenessMaltesers / First dates and Forever DatesSam Smith / In the Lonely HourAndrex / Washlets