![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_1.jpg)
Suzuki
Teaming up with adventurous talent to entertain young female drivers and help sell over 6,000 new cars.
#IgnisAdventure
Suzuki asked us to help launch the Ignis, a small, sporty SUV perfect for 18-30 year-old female drivers with an adventurous spirit.
Supporting the existing irreverent brand positioning, we took an ‘entertainment-first’ approach and created #ignisadventure, an integrated campaign celebrating the fun you can have with your friends.
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_2.jpg)
Real-life friends Katherine Ryan and Made in Chelsea star Mark-Francis Vandelli were blindfolded, shipped to an unknown, remote country location and challenged to make their way back to London, as the audience followed.
Launching in a premier ad break on Channel 4, and living through gifs, memes and exclusive content on Suzuki’s social channels as well as those of Katherine and Mark, the adventure went down a storm and helped drive the sale of over 6,000 new cars.
In partnership with the7stars.
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_3-821x1024.jpg)
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_1-min.gif)
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_4.jpg)
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_5.jpg)
![Suzuki / #IgnisAdventure](https://www.theoutfituk.com/wp-content/uploads/2019/09/SUZUKI_IGNIS_ADVENTURE_BRAND_PARTNERSHIP_SATNAV_6.jpg)