McDonald’s / McCafe Moments

McDonald’s

Contextualising real friends’ conversations within Channel 4 content to increase awareness by 98%.

McCafé Moments

When McDonald’s asked us to show how McCafé is the perfect place to meet friends for a coffee, there was a simple truth that we wanted to show: that when you go for a coffee, what you’re really looking for is a good natter. We wanted to apply a content innovation twist to bring this universal insight to life.

McDonald’s / McCafe Moments
McDonald’s / McCafe Moments

So while using ad breaks to show real friends having real conversations over a coffee, we surprised and delighted the audience by making the conversations contextually relevant to the show in which the ad break was taking place. During First Dates, the friends talked relationships, and during Gogglebox, they discussed their favourite programmes.

Audiences loved it, it drove an increase in brand awareness of almost 100%, and it helped McCafé become the second most popular coffee shop brand in the UK.

In partnership with Channel 4 and OMD.

McDonald’s / McCafe Moments
McDonalds McCafé Moments / Broadcast content converstations media week gold award
McDonald’s / McCafe Moments
McDonald’s / McCafe Moments

Our clients work with us because they are tired of the same old approaches producing the same old work. They come to us for something different. Here are some examples.

Estee Lauder - Alice LevineMcDonald’s / McCafe MomentsSuzuki / #IgnisAdventureChannel 4 / Together Against HateCoors Light / The Coldest of All TimeReal Techniques / The Power is in Your HandsHonda / Live broadcast takeoverEcover / Plastic AwarenessMaltesers / First dates and Forever DatesSam Smith / In the Lonely HourAndrex / Washlets