McDonald’s / McCafe Moments


Real friends’ conversations within Channel 4 ad breaks takes McCafé just shy of the no. 1 spot.

McCafé Moments

When you think McDonald’s, you tend to think food not coffee. McDonald’s brief to us was to raise awareness of their McCafé coffee and beverages brand, and to increase footfall and sales. Based on the insight that when we say: ‘let’s go for a coffee’, we’re really saying ‘let’s go for a chat’, we worked with Channel 4 to find genre, series and episode specific moments, and cast real friends and family to chat about them over a coffee.

McDonald’s / McCafe Moments
McDonald’s / McCafe Moments

Scheduled alongside the shows, the audience were surprised and delighted by the contextually relevant conversations, with chat about relationships in First Dates, adventure in Bear Grylls' The Island and escape in Hunted. We even featured some well known talent and friends who loved the campaign and asked to be a part of it, as well.

Audiences loved it, it drove an increase in brand awareness of 98%, and it helped McCafé become the second most popular coffee shop brand in the UK, hot on the heals of the competition.

In partnership with Channel 4 and OMD.

McDonald’s / McCafe Moments
McDonalds McCafé Moments / Broadcast content converstations media week gold award

Our clients work with us because they are tired of the same old approaches producing the same old work. They come to us for something different. Here are some examples.

Estee Lauder - Alice LevineMcDonald’s / McCafe MomentsSuzuki / #IgnisAdventureChannel 4 / Together Against HateCoors Light / The Coldest of All TimeReal Techniques / The Power is in Your HandsHonda / Live broadcast takeoverEcover / Plastic AwarenessMaltesers / First dates and Forever DatesSam Smith / In the Lonely HourAndrex / Washlets