To engage a social audience with entertaining content while educating them on how they can help in the battle against plastic pollution.
There’s nothing more relevant at the moment than the climate agenda. Looking to help change people’s behaviours, we teamed with Ecover to highlight how close to home the plastic issue really is.
Working in Partnership with media agency Goodstuff we took our fearless presenter Tom Clarkson down to Brighton beach to see how people would react to plastic being thrown in the sea right in front of them. If you'd object to that, why wouldn't you object to needlessly buying endless plastic that could end up in the sea, when you could in fact refill.
The results were, well, passionate. It turns out we the general public are quite rightly appalled at the immediacy of plastic being thrown into the sea. We managed to open a lot of eyes to alternative ways to buy detergents on a day to day basis and the response on social media was hugely supportive.