Internet Matters appoints the Outfit for fully integrated brief.
We’re delighted to have been appointed by Internet Matters to create a new fully integrated campaign.
Internet Matters is a not-for-profit organisation that helps parents and guardians keep their children safe online. During lockdown, their work has been more important than ever as the time spent online by children has increased by almost a third.
While technology has been essential in allowing children to stay connected to their friends and continue their education from home, this increased exposure has also led to increased risk.
Our integrated campaign will increase awareness of Internet Matters and the services they provide as the go-to source of information and advice on protecting children of all ages.
Launching later this year, it will include TV, digital audio streaming, social media and digital display.
The Outfit’s co-founder, Charlie Read, said: ‘Internet Matters does such important work, and we’re proud to partner with them to help keep children safer in online environments.’