‘The Online Facts of Life’ campaign launches for Internet Matters.

‘The Online Facts of Life’, The Outfit’s new fully integrated campaign for Internet Matters, has launched.

Internet Matters is a not-for-profit organisation which helps parents and guardians keep their children safe online. During lockdown, their work has been more important than ever as the time spent online by children has increased by almost a third. While technology has been essential in allowing children to stay connected to their friends and continue their education from home, this increased exposure has also led to increased risk.

‘The Online Facts of Life’ raises awareness of Internet Matters and the services they provide. It features conversational insights from real parents as they talk candidly about their children’s online lives.

Through the conversations, we understand how hard it can be for parents to navigate the complex and ever-changing world of online safety. The campaign then directs parents to resources that they can use to become better equipped to have conversations, which could otherwise be difficult or daunting, with their children about these sensitive subjects.

The fully integrated campaign includes digital, social, digital audio streaming, TV and VOD activity, and will run across media platforms including Sky, Virgin, Disney and BT Sport.

Kay Martin, Head of Marketing at Internet Matters, said: ‘Our aim is to help parents and carers keep their children safe online – that includes equipping them with the tools to have those sometimes-tricky conversations. The Outfit has summed this up brilliantly in the new campaign platform they have created for us. They pulled out all the stops to recruit our real parents and deliver a campaign we are incredibly proud of. We cannot wait for it to go live and to continue building on this platform in future.’

Niall Murdoch, co-founder of The Outfit, said: ‘By sharing the genuine conversations, insights and concerns of real parents, we hope to engage a wide audience in this important and complex issue and help people everywhere keep their children better protected.’